Privacy Policy

Jenuine Safety (“Company”, “we”, “us”, or “our”) is committed to protecting your privacy and personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.jenuinesafety.com (the “Website”).

1. What Information We Collect

We may collect the following types of personal information:

a) Information You Provide Voluntarily

When you:

• Submit a contact form
• Book a consultation
• Subscribe to a newsletter
• Download resources
• Communicate with us by email

We may collect:

• Name
• Email address
• Phone number
• Company name
• Your personal message to us
• Job title
• Any information you include in your personal message
• Documents you send us

b) Automatically Collected Information

When you visit our Website, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Referral source

This information is typically collected using cookies and analytics tools.

2. How We Use Your Information

We use personal information to:

• Respond to inquiries
• Provide requested services
• Schedule consultations
• Send marketing communications (with consent where required)
• Improve our Website and services
• Analyze Website performance
• Comply with all legal obligations

We only collect information necessary for these purposes. WE NEVER SELL YOUR INFORMATION TO THIRD PARTIES.

3. Consent

By providing personal information to us, you consent to its collection, use, and disclosure as outlined in this Privacy Policy.

You may withdraw your consent at any time (subject to legal or contractual restrictions) by contacting us at the email below.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve user experience
• Analyze traffic and performance
• Support advertising and remarketing efforts (if applicable)

You may disable cookies through your browser settings. However, doing so may affect Website functionality.

If you use advertising tools (e.g., Meta Pixel, Google Ads), you may wish to add:

We may use third-party advertising tools to deliver relevant advertisements. These third parties may use cookies or similar technologies to collect information about your browsing activity. This is not something within our control.

5. Disclosure of Information

We do not sell personal information.

We may share personal information with:

• Service providers (e.g., website hosting, CRM systems, email marketing platforms)
• Analytics providers (e.g., Google Analytics)
• Professional advisors (legal, accounting)
• Authorities if required by law

All third-party providers are required to protect personal information appropriately.

6. Data Storage and Security

We take reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, or modification.

However, no method of electronic transmission or storage is 100% secure.

Your information may be stored or processed outside of Canada (for example, if using U.S.-based service providers). In such cases, it may be subject to foreign laws.

6.1 Advertising, Analytics & Tracking Technologies

We use third-party advertising and analytics tools to better understand user behavior, improve our marketing efforts, and deliver relevant advertisements.

These tools may include:

• Meta Pixel (Facebook and Instagram)
• Google Ads (including remarketing features)
• Google Analytics
• LinkedIn Insight Tag
• Other similar advertising platforms

These technologies may collect information such as:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Actions taken on our Website
• Referral URLs

This information may be collected through cookies, pixels, tags, and similar tracking technologies.

These third-party providers may use this information to:

• Measure advertising effectiveness
• Deliver targeted advertisements
• Provide analytics services
• Optimize marketing campaigns

6.2 Remarketing and Retargeting

We use remarketing and retargeting services to advertise to individuals who have previously visited our Website or interacted with our content.

This means you may see advertisements from us on platforms such as:

• Facebook or Instagram
• Google Search or Google Display Network
• LinkedIn

These advertisements are delivered using cookies and tracking technologies that identify prior visits to our Website.

You can manage or opt out of personalized advertising through:

• Google Ads Settings
• The Digital Advertising Alliance of Canada (DAAC) opt-out tools
• Your browser cookie settings

6.3 Lead Collection Through Advertising Platforms

We may collect personal information through:

• Website contact forms
• Booking forms
• Download forms
• Meta (Facebook/Instagram) Lead Forms
• LinkedIn Lead Gen Forms
• Google lead generation forms

Information collected may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Any additional information voluntarily provided

By submitting your information through these forms, you consent to us contacting you regarding our products and services.

6.4 Use of Lead Information

We use lead information solely to:

• Respond to inquiries
• Provide requested information
• Offer and promote our own products and services
• Follow up regarding consultations or proposals
• Send marketing communications (where consent has been provided)

We do not sell, rent, or trade personal information to third parties.

Your personal information is used exclusively for our internal business development and marketing purposes.

6.5 Data Sharing with Advertising Platforms

When you interact with our Website, certain information may be transmitted to advertising partners such as:

• Meta Platforms, Inc.
• Google LLC
• LinkedIn Corporation

This transmission occurs through tracking technologies embedded on our Website.

These companies may process personal information outside of Canada, including in the United States, and such information may be subject to foreign laws.

We require our service providers to maintain appropriate safeguards for personal information.

6.6 Email Communications & Consent (CASL Compliance)

Where required under Canadian Anti-Spam Legislation (CASL), we obtain express or implied consent before sending marketing emails.

All marketing emails from us will:

• Clearly identify our business
• Include our contact information
• Provide an unsubscribe mechanism

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

6.7 Data Retention for Leads

We retain lead information only as long as necessary to fulfill the purposes outlined in this Policy, including marketing and business development, unless a longer retention period is required by law. WE WILL NEVER SELL LEAD INFORMATION TO ANY OTHER PARTY. JENUINE SAFETY TAKES A STRONG STANCE ON THIS MATTER.

7. Retention of Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law.

8. Your Rights

Under Canadian privacy law, you have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent to certain uses
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated

To exercise these rights, contact us using the information below.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of other websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

Continued use of the Website constitutes acceptance of the revised Policy.

11. Contact Information

If you have questions about this Privacy Policy or your personal information, please contact:

Jenuine Safety
North Vancouver, British Columbia, Canada
Email: JenuineSafety@outlook.com

Attn: Jennifer Lychy, Managing Director